You Know When You’re Like Argh ….

It’s that time of year again when the shops start filling up with new trends for the new season and it’s exciting because everything is fresh and new and the lure of a purchase is so tempting.

I’m currently in that phase of getting a few bits in for when the weather turns.  Now believe me, i’m not in a hurry for this, but at the same time I don’t wanna be unprepared and it became apparent to me the other day I am somewhat lacking in the jumper department.

So I did what every good woman and personal shopper does, I’ve blown my budget for the month on everything but a jumper.  I’ve got dresses and jeans (because I don’t have enough jeans …. I do!), a swim suit and a play suit and a rather over the top frilly top from Ganni and why have I done this I hear you cry, surely you should know better ….. It’s the fear, the fear made me do it!!!!

Now when I talk about the fear, i’m not talking a fear of the weather turning or a fear of falling in love with a top at first online site, i’m talking about the fear of losing who you are as a women that moment you become a mum!

When I was pregnant I vowed I wouldn’t change, I wouldn’t take the baby into the shops because that was ‘my time’ and I wouldn’t stop wearing heels.  I even bought myself a pair of 4 inch heels whilst 8 months pregnant.  Tottering around Office was not the most attractive site for other shoppers and even getting myself up off the chair to go to the mirror was almost as challenging as giving birth.

Leopard and D 1

Even now my son is pushing 4, I still struggle with dressing myself.  Which you might find weird considering I make a living out of dressing other women, but i’m good at that, I work to your requirements, not mine.  In my head there is a constant battle between the ‘mum; in me who thinks a t-shirt and jeans uniform is the best way to go, but my god, that’s not me and it isn’t exactly setting the world on fire and the pre mum in me that is still, come on Alex, just get the £200 top, you’ll totally wear it ALL the time’.

Why do we change so much after having a child?  This blog does not have the answer, it was totally metaphorical.  We are still independent women with our own minds, so why shouldn’t we continue to wear what the hell we want?  Should this be an unrealistic outfit of choice if that’s what you want to wear as you push a trolley with a screaming kid in it around Tesco while you try not to lose your shit because you’ve only had 3 hours sleep?  I know right, i’ve already talked myself out of donning the sequinned lame dress I’d got especially for my next shop!!!


Every time I have a splurge on clothes i’m so drawn to dress like the girl I used to be and you know what, there is absolutely no harm in that.  After all, that’s why I created ‘Wear Who You Want To Be’

So the next time you reach for that practical stained denim shirt that’s hiding behind your neon pink shirt that you haven’t worn because there hasn’t been the right time yet can’t seem to stop stroking whilst sighing and wishing you could wear it, you just put that denim to the back of the wardrobe and you wear that pink shirt with pride and show yourself that’ it is actually OK to still be you.

A quick note before I sign off, you can now shop my blog here

Until next time xx

Can we talk about ankle socks?

Love, hate, indifferent, couldn’t care less about them?

This post is a homage to the ankle sock because personally I love them.  Who’s wearing them, how to wear them and where to buy them?

Seems you don’t have to be between the age of 0 and 10 to wear the frilly ankle sock this season, from fishnet, to sheer, to metallic, to all the pattern, there is a sock out there for you, you just got to find your comfort zone.

The big influencers are doing it and whilst i’ve been out and about in the shops recently, you can’t move for ankle socks in the shops, which is lucky because since the Sock Shop closed down (anyone?), it’s not been easy finding some great socks to covert a look.

Using a sock in your outfit believe it or not could totally change your look and take it that one step up from the mundane same same, to wowzer, check her out, is she wearing a sock, she totally pulled that off.  And you can, it’s an easy way to lift your look and doesn’t take much thinking about.

The stunning Susie Bubble – @susiebubble wearing a frill sock and her reliable converse

For me, there are 2 ways to do this.  To heel or not to heel, that is the question.  I always go for a trainer and a crazy print, but I am determined to nail the heel / sock movement this year.  I just need an excuse to get out the house and into a shoe that’s higher than one of my childs squashed raisins.

The Fila trainer trend is massive this season and the copy’s are creeping into the shops now too, so if this is something you’re into, it won’t be hard to find yourself a pair. BUT, if you don’t want to buy the latest craze in trainers, you can still pull this look off.  Seriously, just find your ankle sock of choice and stick it on with your trainers.  Keep them cute and short.  We’re not about pulling them up as far as they go like when we were in primary school.  This is about your ankle coyly showing off a little of it’s cheeky side with a cutsie sock.

Babba C – @babbac in her chunky trainer and yellow sock / dress combo

The loafer, also a huge trend at the moment thanks to Gucci circa 1953.  Same idea as the trainer, but we’re stepping it up a notch.  Personally i’m not a trainer girl even though I seem to have more pairs than I can shake a stick at currently, I have always been into my shoes, so for me, i’m keen to try this look out in the not so distant future.

Photo taken from Pinterest – the Gucci loafer and fishnet sock

The heel and the sock.  My biggest nemesis that i’m determined to crack this year.  Oh why do you hate me so!  The trick here is to get yourself what I like to refer to as a snuggly sock.  You know, the ones that do come up to your calf, but we don’t wear them like that, we like to jooj them down so they’re all baggy around our ankles.  Keep your shoe quite simple and let the sock carry your outfit.  Personally while we’re figuring out if this is a look for us, i’d stick to a block colour court shoe, but as we get a bit braver then bring out the big guns and get that sock on with a sandal.

Leandra Cohen – @leandramcohen, my muse, knows how to put a sock and heel together

So where are the best places you can go to get yourself kitted out with these foot warmers of fashion?  Below i’ve linked to a few of my favourite places and what i’ll be buying this year.

AIDA – located in Shoreditch, East London, this fabulous concept store holds treasures for men, women for the home and they do some pretty amazing socks.  If you head there, why not try their pink coffee too

This frilly ankle sock is what caught my eye on their site.  It’s subtle enough for if this is the first time you’re trying the sock look and we want to be gentle with you, but the glitz just makes it a little bit more than your average sock, which is what we’re all about over here today.

AIDA Dagmar Sock

Gestuz – one of my favourite brands of the moment, this Scandi brand is bang on trend, but without the heavy price tags.  They don’t have a huge accessories selection, but what they have, they do well.

Lets add some sports luxe to your look with these babies.  Wear with ….. i’d stick to the trainer or a heel.  They’re a bit too heavy for a loafer

Gestuz Long Live Life Socks

Happy Socks – literally this site does what it says on the tin.  Socks to make you happy

We’re going all out with these ones.  Hello Ziggy Stardust, eat your tootsie heart out.  You gotta go bold with a pair of these on.  I’m thinking get those dancing shoes on and get on that dancefloor cos you are one hot lady in these and nobody is going to stop you!

Happy Socks leopard and stripes

And Finally

Calf Highs – don’t let their basic website put you off, these fish net socks are the best in town and none of that toe losing circulation because it’s literally stuck in the fish net.  These guys have thought of everything and there’s none of that losing a toe situ with them

Calf Highs

Alex @wearwhoyouwanttobe – attempting the sock / heel look

If this is a look you’re been wanting to covert for a while or you have been doing it for years, i’d love to see your photos of you rocking your ankle socks and shoe combo.

Until next time xx

Don’t fill it up – the dealio with Landfill?

Why are we so quick nowadays to wear and throw away our clothes?

I’ve never really been lured by the high street, I don’t know why, but I just can’t get on with it and since being consumed into the fold of social media, have found out about some great places to get some amazing items that aren’t so well known or heard of.  However, social media has also fuelled more of a hatred for the high street and the pressures of wanting / needing a new outfit because so and so had it on and so did so and so oh and so and so …..and so it goes on.

The urge to buy grows stronger as clothes shopping takes on a quasi-addictive quality (The Guardian)

Stella 2017

Stella McCartney ad campaign 2017

Don’t get me wrong, this isn’t a social media attack, truth be known, I’d love to think I was a fashionista that women looked up to and can only aspire to be as well known and loved as some of my muses, but does it mean we have to be so quick to throw our beloved clothes away?  This is more about, the rise in clothes hitting landfill and the impact it’s having on our planet.

In the same breath this also isn’t a blog about the pro’s of purchasing hessian trousers, yuck, itchy!  We’re not there yet, but who knows in the future what those fashion power houses will pull out of the bag.  I most certainly am not a hessian gal, but for me, it is important to pay the price for better quality and longevity.

Water pollution, toxic chemical use and textile waste: fast fashion comes at a huge cost to the environment

I didn’t want to just make this a ranty blog, it is something that I think about daily, whether I do something about it or not is down to time and lack of knowledge, but sharing what I have found out is better in my eyes than not sharing at all, so here come the stats …


235 million items of clothing in the UK will reach a landfill site 

The average British woman hoards £285 worth of clothing in their wardrobes that they will never wear

Clothing has the 4th largest environmental impact after housing, transport and food

Providing one tonne of clothing for direct re-use by giving it to a charity shop or selling it online can result in a net greenhouse gas saving of 11 tonnes of carbon dioxide equivalent

Landfill fashion

Grazia Magazine

I don’t know enough about this in more depth than i’m writing here and what i’ve read on the internet whilst putting this blog together, I’m just offloading really about something I feel passionate about and my personal intention is to do as much as I can to reduce my textile footprint in the world and these are some of the things I do to help reduce my footprint

H&M Get Involved Campaign – Did you know that for every bag you take to H&M of unwanted clothes, they will give you a £5 voucher to use in store.

Ebay – Cliche!!! There are more and more e-selling platforms nowadays, but Ebay is the original and possibly most established that everyone knows about, but I do think they’re all a much of a muchness.  If you’re happy making a few bob towards something new then crack on and i’ve found some amazing designer bargains on here.  You’ve just got to put the work in sometimes to find them.

Vintage Shops – I love a mooch around the vintage shops and bringing something unique into my wardrobe.  I’ve picked up some great pieces from Brick Lane and will never forget that red leather jacket that got away. The biggest vintage shop on the lane, try Rokit to ease yourself into some old skool style.

Vintage Rokit

Good on You app – is an app i’ve recently discovered (and I quote) helps you choose brands that have a positive impact on people, the planet and animals and to avoid brands that don’t deserve your money (unquote).  Go check them out, but if you don’t wanna know what they have to say about your favourite brand, then i’d look away now

And here’s where I come in ….. Image Consultant – an image consultant can actually help you shop more wisely, so in the long run you are not wasting money on unnecessary clothes that don’t actually go with anything else in your wardrobe.  We can teach you how to make the most of your wardrobe and show you new ways to wear items you may never have thought to put together before, plus build you a list of ‘needs’ rather than wants.  Don’t get me wrong, wants are always an amazing thing for your wardrobe, but it’s how you do it and we can show you that too.  For more information on what I do when it comes to image consultancy, you can contact me at Wear Who You Want To Be


The fashion circle of life is never going to change and the world gets smaller and the pace of life gets faster.  I don’t want to change it from that angle, I just love it and how clothes can make you feel, the fabrics, the way they’re put together. Don’t take the clothes away, dear god, don’t take the pretty clothes away.  If you look at the more high end brands, to me (and this is a bit wanky, so apologies up front) I don’t just look at them as clothing and maybe it’s because they’re so out of my price range, the thought of wearing a £1000 see through neon trench coat to Tesco to do my shopping in would freak me out, but when you see the pieces on the catwalk, they really can be viewed as pieces of art in their own right and I would give my right (and left) arm for a taste of that.  But if this blog has helped open at least one persons eyes to what’s going on and maybe even just start thinking differently, then I can feel proud of that.

Until next time xx

If you want to know more, here are some links to websites that have researched specific areas of the impact fashion is having on our planet

Independent – Environment Cost for Fast Fashion

Guardian Fashion

Good On You – What Is Fast Fashion





An introduction to Alex …

Write a blog they said, you’re funny they said and by they I refer to my friends and colleagues.  Now I don’t boast to have loads of either, but if more than one person says it then surely you’ve got to stop and listen right?

Here we go and where to start.  I mean, I’m 40 years old, nearly 41, I’ve got a lot to say, but what do you really want to know?

Wright Bros

So now i’ve stated i’m into my 40’s and surely due my crisis where potentially I could get tattooed from head to toe or join the hells angels and ride a motorbike all day, but what else?  Married for one year to the love of my life and we have a 3 year old going on sometimes 4, sometimes 13, but considers himself to always be right (like his dad) and a cat, who used to be mute until just recently when the original alpha cat had to be put down now she’s like ‘hey, listen to me, I’ve got 13 years of quiet to make up for here’.

Anxiety sufferer who talks ALOT to cover her nerves and awkward silences or uses humour for the same reason.

I own and run an image consulting business and also work part time in retail.

I love fashion, but it’s more than just clothes to me.  It’s about the textures, the fabric, walking around the shops and inhaling that smell of high end fashion- not literally sniffing the clothes obviously – but just nose in the air, taking it all in, the scents of other women shoppers and the high end leathers and fabrics on 2nd floor of Selfridges, man I love it .  I have this thing where I have to touch the fabrics to get a real understanding of the materials and create outfit ideas in my mind

But it’s more than just the clothes, it’s about how they make you feel about yourself.  Personally I won’t buy anything unless I absolutely love it.  Now that might be for 10 days or 10 years, but in that moment, I will love it.  I never settle for ‘oh that will do, it’s only a tenner’.  That’s £10 towards something that you will love or a couple of glasses of vino whilst out with your girlfriends or tut tut Alex, a packet of cigarettes.

I have the taste of a film star on a shoe string budget

I believe we’re either shoes or handbags and I am a shoe.  I dress myself from the shoe up and these are my guilty pleasures.  A total shoe whore, I wouldn’t think twice about selling my child for the latest Sophia Webster!

I also believe that clothes can have a huge impact on how you feel about yourself and the confidence they can bring to you. This is something  I’m hugely passionate about and where my idea for Wear Who You Want To Be came from. I don’t have lots of clothes, but i’m clever with how I put items together and although in my mind I’m this uber cool, hipster 40 (something) and super trendy, dreaming can only take you so far, before the reality kicks in.  Although, I have been told that if one of the girls I work with is as cool as me when she’s a mum, she’ll be happy … I’ll take that!

We won’t be talking Primark, or TopShop over here, I’m not a high street shopper, it’s got so fast and maybe it’s because i’m older, but as highly maintained as I am, I like to be chilled when it comes to what I wear.   I also like to be different and not necessarily discover new brands, but ones slightly under the radar.  If you told me something was flying out the shop, chances are I’d be putting it straight back on the rail.  I’m not great at following the herd, I just like what I like and currently we’re all about the skandi brands and what I like to call  ‘affordable luxury’ and that’s me, in a nutshell.  So here’s what i’m crushing on currently (prices correct at time of writing) …. until next time

Gestuz dress
Dress by Gestuz















Diesel Boot
Boots by Diesel


Off White 1
Belt by Off White


Kenzo pink
Trainers by Kenzo


Slip dress reformation
Slip by Reformation