About Alex

Hi there, i’d like to introduce myself , so you can get to know me a bit better.

I’m just tipped over the other side of 40, live by the coast in Essex, married a Northerner and have an almost 5 year old with one on the way, plus a cat!

I’ve loved clothes for as long as I can remember and have been through many phases of experimentation with my style, but even though i’ve reached the grand old age of 40 something, I don’t believe you ever stop evolving your style and it changes as you change. That’s the great thing about fashion, you can play dress up every day.

I studied personal styling with the British College of Professional Styling and have been an independent stylist for the past 7 years and I absolutely love what I do!

The idea of Where Who You Want To Be was founded out of a talk I had with a business coach. We were discussing what I wanted my business to do, right at the heart of it, what outcome did I want to get from my styling business and bottom line is, I wanted (and still do) to inspire women to Wear Who They Want To Be. I believe women deserve to feel amazing in what they wear each and every day, how they wear it, have the confidence to wear what they want, no matter their age, shape, budget or lifestyle.

I love working with women who are ready to make a change, step into a new them and trust me to help them make the right decisions about their style. It’s not about fast fashion, it’s about investing in you, investing in pieces that you love, creating a wardrobe that is timeless and makes you smile every day.

If this is something you’re ready to do and can’t wait to take the step to a better you, then I can’t wait to go on this journey with you and would love for you to get in touch

I would love to work with you

%d bloggers like this: