Don’t fill it up – the dealio with Landfill?

Why are we so quick nowadays to wear and throw away our clothes?

I’ve never really been lured by the high street, I don’t know why, but I just can’t get on with it and since being consumed into the fold of social media, have found out about some great places to get some amazing items that aren’t so well known or heard of.  However, social media has also fuelled more of a hatred for the high street and the pressures of wanting / needing a new outfit because so and so had it on and so did so and so oh and so and so …..and so it goes on.

The urge to buy grows stronger as clothes shopping takes on a quasi-addictive quality (The Guardian)

Stella 2017

Stella McCartney ad campaign 2017

Don’t get me wrong, this isn’t a social media attack, truth be known, I’d love to think I was a fashionista that women looked up to and can only aspire to be as well known and loved as some of my muses, but does it mean we have to be so quick to throw our beloved clothes away?  This is more about, the rise in clothes hitting landfill and the impact it’s having on our planet.

In the same breath this also isn’t a blog about the pro’s of purchasing hessian trousers, yuck, itchy!  We’re not there yet, but who knows in the future what those fashion power houses will pull out of the bag.  I most certainly am not a hessian gal, but for me, it is important to pay the price for better quality and longevity.

Water pollution, toxic chemical use and textile waste: fast fashion comes at a huge cost to the environment

I didn’t want to just make this a ranty blog, it is something that I think about daily, whether I do something about it or not is down to time and lack of knowledge, but sharing what I have found out is better in my eyes than not sharing at all, so here come the stats …


235 million items of clothing in the UK will reach a landfill site 

The average British woman hoards £285 worth of clothing in their wardrobes that they will never wear

Clothing has the 4th largest environmental impact after housing, transport and food

Providing one tonne of clothing for direct re-use by giving it to a charity shop or selling it online can result in a net greenhouse gas saving of 11 tonnes of carbon dioxide equivalent

Landfill fashion

Grazia Magazine

I don’t know enough about this in more depth than i’m writing here and what i’ve read on the internet whilst putting this blog together, I’m just offloading really about something I feel passionate about and my personal intention is to do as much as I can to reduce my textile footprint in the world and these are some of the things I do to help reduce my footprint

H&M Get Involved Campaign – Did you know that for every bag you take to H&M of unwanted clothes, they will give you a £5 voucher to use in store.

Ebay – Cliche!!! There are more and more e-selling platforms nowadays, but Ebay is the original and possibly most established that everyone knows about, but I do think they’re all a much of a muchness.  If you’re happy making a few bob towards something new then crack on and i’ve found some amazing designer bargains on here.  You’ve just got to put the work in sometimes to find them.

Vintage Shops – I love a mooch around the vintage shops and bringing something unique into my wardrobe.  I’ve picked up some great pieces from Brick Lane and will never forget that red leather jacket that got away. The biggest vintage shop on the lane, try Rokit to ease yourself into some old skool style.

Vintage Rokit

Good on You app – is an app i’ve recently discovered (and I quote) helps you choose brands that have a positive impact on people, the planet and animals and to avoid brands that don’t deserve your money (unquote).  Go check them out, but if you don’t wanna know what they have to say about your favourite brand, then i’d look away now

And here’s where I come in ….. Image Consultant – an image consultant can actually help you shop more wisely, so in the long run you are not wasting money on unnecessary clothes that don’t actually go with anything else in your wardrobe.  We can teach you how to make the most of your wardrobe and show you new ways to wear items you may never have thought to put together before, plus build you a list of ‘needs’ rather than wants.  Don’t get me wrong, wants are always an amazing thing for your wardrobe, but it’s how you do it and we can show you that too.  For more information on what I do when it comes to image consultancy, you can contact me at Wear Who You Want To Be


The fashion circle of life is never going to change and the world gets smaller and the pace of life gets faster.  I don’t want to change it from that angle, I just love it and how clothes can make you feel, the fabrics, the way they’re put together. Don’t take the clothes away, dear god, don’t take the pretty clothes away.  If you look at the more high end brands, to me (and this is a bit wanky, so apologies up front) I don’t just look at them as clothing and maybe it’s because they’re so out of my price range, the thought of wearing a £1000 see through neon trench coat to Tesco to do my shopping in would freak me out, but when you see the pieces on the catwalk, they really can be viewed as pieces of art in their own right and I would give my right (and left) arm for a taste of that.  But if this blog has helped open at least one persons eyes to what’s going on and maybe even just start thinking differently, then I can feel proud of that.

Until next time xx

If you want to know more, here are some links to websites that have researched specific areas of the impact fashion is having on our planet

Independent – Environment Cost for Fast Fashion

Guardian Fashion

Good On You – What Is Fast Fashion





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